Influencer & Podcasting
Game plan: THE LIFECO
Get Highly-Qualified & Targeted Personal Referrals
With Influencers & Guest Podcasting
Influencer Marketing and Podcasting
At Gaia Wellbeing, we specialise in influencer marketing and guest podcast management for wellbeing businesses, including retreat hotels. With our expertise in these fields, we help you attract guests and fill your retreats.
Our approach is centered around understanding your target audience and crafting compelling narratives that resonate with them. Whether it's through influencer collaborations or podcast interviews, we ensure that your message is heard loud and clear by your ideal customers.
We understand your audience and craft compelling narratives to ensure your message resonates. By collaborating with relevant influencers and featuring on podcasts, we amplify your brand's reach.
Why influencers? Direct word of mouth referrals.
Why guest podcasting? They offer a personal touch, showcasing your expertise in a natural way through conversation with the host.
Important note:
Consumers value peer recommendations over ads, and social media is now a trusted source for wellbeing advice. Let us help you harness the power of tailored influencers and podcasts to grow your business.
Why Choose Influencer and Podcast Marketing?
- Proven Method: Fastest growing online customer acquisition strategy.
- Credibility Boost: Enhances brand credibility and customer retention.
- Cost-Effective: Tap into influencers' established audiences to save time and resources.
- Rich Content: Access authentic content for use across multiple platforms and campaigns.
- High ROI: Achieve a return of $6.50 for every $1 spent on influencer campaigns. (I would not guarantee it, unless you are 100% sure)
- Growth Driver: Drive sales, boost website traffic, and enhance engagement.
- Expansive Audience: Our influencers and podcasters boast large, engaged audiences.
Client Experience & Case Studies
Rythmia Life Advancement Center
Rythmia Life Advancement Center is a luxury Ayahuasca and wellbeing transformation resort in Costa Rica.
Challenge & Opportunity
Rythmia were seeking to increase their exposure to a highly targeted wellbeing audience, to attract wellbeing influencers to the resort and to get the Founder featured on podcasts as a guest.
Solution
Over a 18 month engagement, we began by identifying Rythmia’s ideal guest, which is someone aged 30 to 60 who is interested in wellness, meditation and plant medicine, lives in the United States and finding Influencers and Podcasts with audiences who fit this profile.
We began our our outreach, negotiation and inviting influencers to stay at the resort and building a pitch presentation for the Founder to be featured on podcasts.
Outcome
21 influencers attending the resort and 5 podcast appearances.
Deep brand partnerships were formed with some influencers attending many times and returning with groups of their audiences, and became highly profitable affiliates. Hundreds of thousands in revenue generated.
Examples of influencers in the campaign:
Aaron Doughty - 300k Million subs on YouTube at time of partnership - currently 1.1 Million
Victor Oddo - 90k subs on YouTube at time of partnership - currently 300k
Leeor Alexandra - 550k subs on YouTube a time of partnership
Brandee Powell
Partner
Rythmia Life Advancement Center
Marisa Peer & RTT
Marisa is a world-renowned therapist and best-selling author who has trained over 15,000 therapists in her pioneering methodology Rapid Transformational Therapy.
Challenge & Opportunity
The company desired assistance with producing Marisa's existing podcast and wanted to explore how building influencer partnerships could help drive new leads.
Solution & Result
Research into ideal guests for the podcast and outreach and facilitating connections as well as leveraging existing relationships resulted in the production of the second series of Marisa's podcast, Master Your Mind with Marisa - with esteemed guests featuring including Lewes Howes and Gaby Bernstien.
More recently with Marisa, I ran an influencer campaign in which we offer a place on one of our practitioner level trainings in exchange for an influencer sharing their experience through education content to their audience.
Again, deep research in to target audience fit was carried out resulting in highly targeted influencers.
The outcome is so far 10 deals negotiated, influencers now going through he training, producing high value and engaging content and generating leads for the company.
Our Unique Approach:
Excellent Taste
We collaborate solely with top-tier influencers and podcast owners in the wellbeing and related niches.
Expertise Fusion
Deep experience in both wellbeing and marketing ensures tailored strategies for your success.
Strategic Marketing
We work closely with business owners to drive growth, delivering what we say we will and staying the distance.
Abundance Mindset
We're committed to your success and operate as an extension of your team and put ourselves in your shoes to ensure we are doing what's best for you.
Our Process
1.
Tailored Connections
We match you with influencers who align with your brand values.
2.
Podcast Amplification
Pairing you with influential podcast hosts to boost your message.
3.
Comprehensive Management
From planning to execution, we handle all aspects of your campaign
4.
Transparent Reporting
Monthly reports provide insights into your ROI.
5.
Proven Results
Our track record speaks for itself in promoting top wellness brands.
Expectations:
Effortless Collaboration
We handle negotiations and logistics for seamless partnerships.
Targeted Reach
Leverage influencers to drive traffic and bookings to your retreat.
Elevated Visibility
Feature on popular podcasts to increase occupancy rates.
Performance Tracking
Detailed monitoring ensures campaign effectiveness.
Market Seizure
Partner with us for proactive support and personalized service.
The Gaia Wellbeing Influencer
& Podcasting Packages
Pre-campaign services
Influencer / podcast analysis:
We analyse the audience of the influencer and podcast based on the content they produce among other key metrics to find the best fit placements for your brand.
Content Planning and Ideation:
Collaborative brainstorming sessions with influencers to craft compelling content that resonates with the target audience.
Contract Negotiation:
Expert negotiation of agreements, whether paid or barter deals, ensuring favorable terms for both parties.
Brand Guidelines Explanation:
Detailed explanation and clarification of brand guidelines to ensure seamless integration and consistency across influencer content.
Post-campaign services:
Performance Evaluation:
Comprehensive analysis of campaign performance metrics to assess the effectiveness of the campaign in achieving its objectives.
Engagement Calculation:
Thorough calculation of engagement metrics, including likes, comments, shares, and click-through rates, to measure audience interaction.
Reporting and Recommendations:
Detailed reporting on campaign performance, accompanied by actionable insights and strategic recommendations for future campaigns, leveraging learnings from the current campaign to enhance future endeavors.
Boosting best performing content:
We can work with you to boost by way of sponsored post, the best performing content from the influencers that attend the resort.
Package 1: Enhanced Exposure
- Outreach to 50-150 influencers per month
- Ideal for boutique retreats seeking a boost in visibility and engagement.
- Securing 6-9 partnerships with influential wellness influencers or guest appearances on a podcast over a minimum 6-month period
- Receive tailored influencer and podcast recommendations
- Benefit from comprehensive influencer campaign management, including negotiation, content creation supervising, and scheduling.
- Basic tracking / implementation of the campaign
- Monthly reporting to track campaign performance and ROI
Price: $1,495/month
Package 2: Premium Promotion
- Outreach to 150-500 influencers per month
- Perfect for established retreats aiming for substantial growth and brand recognition.
- Securing 12 + partnerships with top-tier wellness influencers or podcast guest appearances over a minimum 6-month period.
- Enjoy personalized influencer and podcast recommendations aligned with your brand identity and target market.
- Receive full-service influencer campaign management, from strategy development including negotiation, content creation supervising, scheduling and influencer metrics follow-ups up to 1 month after creation.
- Detailed monthly reporting with insights into audience engagement and conversion metrics.
- Predictive Analytics
With millions of data points available we have refined an algorithm to predict the reach of an account specific to the media type (Reels, Story’s, Grid) etc. We are averaging 90% accuracy
Account Performance Audit Reports - APAR
What’s given us trust in traditional forms of publishing, is our ability to access meaningful audience and performance insights, verified by independent third parties.
Post Campaign reporting:
Total Combined Reporting, Open Rate Tracking etc.
Dynamic reporting allows you to continue to track the content for the time the content remains on the platform. On average content will reach an extra 50% in the 3 months post campaign.
Service Social Listening for Package No2.:
Social listening is the practice of using social tools to monitor what people are saying about your brand online. It's also an important form of competitor research. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Manually unfortunately it is not possible to do that.
Using Insights to Enhance Your Influencer Campaigns
The most important strategy involves using your social listening insights to obtain maximum benefits from your influencer campaign.
This strategy takes things beyond a simple monitoring approach. Instead, you use the data you collect from your daily searches to identify patterns and trends relating to customer sentiment. In other words, to understand what the evolving wants, desires, and expectations of your target customers are.
For example, you can use social listening insights to:
- Quantify happy vs. unhappy customers.
- Identify potential market segments that might also be interested in your influencer campaigns.
- Collect feedback on current campaigns, including A/B testing results.
- Track your own performance metrics.
- Determine the best times of the day to post on social media (and optimal post frequency).
- Find out which content styles and formats best resonate.
You can then use all these insights to enhance your influencer marketing campaigns so that your content aligns with trending topics and customer sentiment and expectations. This will help you differentiate your brand and increase your influencer marketing ROI.
Price: $ on request
The LifeCo Proposal
Please consider that Influencer marketing / guest podcasting are not a quick fix, but rather an opportunity to build a dedicated long term stable strategy for brand recognition and increased occupancy.
It requires a dedicated period of at the absolute minimum 6 months to be effective and really its after that you will see the real results. This is because of the lead time of influencer arriving at resort, producing content, and then your average customer lead time through to close of sale - this complete cycle will be many months and so the bookings will not start to be generated until nearer the end of the arrangement.
The holygrail for retreat centers is partnering with influencers who bring their own guests in a group and becoming an affiliate. As we achieved with Rythmia with 2 in influencers in hundreds of thousands in revenue just between the two of them. This takes time however and is usually in a longer arrangement than 6 months.
Everything we do is taking into account results and guest bookings generated and so we work with you on cost per acquisition and prove that our process is profitable.
The LifeCo Customer Profiling
The LifeCo is a chain of results-orientated wellbeing resorts with hotels in Europe and Asia.
- 70% female, affluent enough to afford a retreat and aged average 28-60
- Predominantly European, with a smaller portions coming from America.
There are 2 main pools of interest that the target audience breaks down into:
1) Someone seeking physical healing & weight loss. Considering preventative ageing techniques.
2) Someone interested in improving their mental wellbeing
Influencer profile
We will split our outreach into micro (under 100k followers) and macro influencers (above 100k following). Most likely I anticipate a higher weighting of influencers under 100k, in the 50k range as an average.
Also size isn't everything, engagement is important and some of the best influencers have a smaller and more engaged following, therefore the minimum we will go for will be 25k followers.
Larger influencers are more likely to require flights paid for so there is a trade off also.
*The result of this will depend on the influencers opinion of the resort, and budget for flights*
Example influencers
1) Alexandra Gray
Location: UK
Following: Instagram - 129k followers
Demographic segment: Health related issues
Profile: https://www.instagram.com/alexogray/?hl=en
I am already working with Alex for my campaign with Marisa Peer. I have discussed with her this possibility already and she infact wanted to visit some years back to do the fasting program as a solution for her undiagnosed autoimmune illness.
She has a core dedicated audience with similar ailments as her.
2) Claire Michaelski
Location: UK
Following: Instagram - 88k followers
Demographic segment: Mental wellbeing.
Profile: https://www.instagram.com/modernhippiemindset/
Claire is a lifecoach, therapist and mental wellbeing advocate. She has a highly engaged audience from the UK who are a perfect fit as they are interested in mental wellbeing.
Timeline
- Month 1: Research process, building of lists and narrative creation. The start of outreach on the third week.
Most influencers will need a couple of months notice to book a week's stay hence there will be a delay between start of campaign and influencers arriving at the retreat. Podcasts will be faster as can be remote.
- Months 2-3:
Continued outreach. Refining of messaging and influencer avatar based on feedback from month 1 testing period
Influencer and podcast placements being made. Influencers arriving at the resort and podcast appearances being recorded.
Small volume of content starting to go live.
- Months 3-6:
Rinse and repeat! Ramping up to lift off!
Process in full swing, continuation of all of the above.
Possibility to explore sponsored posts (not included in proposal pricing).
Term & Pricing
Influencer Marketing
I propose we go with option 2 and we will guarantee a minimum of 12 influencers or we will work for free until we get this number + advanced reporting and social listening.
Price: $1750/month
Guest Podcasting
We will generate 10 guest podcast appearances over this term on podcasts in the related niches as discussed.
Price: $999/month
Term: 6 month engagement minimum
The exact number is dependent on the quality of your digital presence and (number of followers, website quality) as they will make a decision based on your brand image and offerings
MEET THE TEAM
Let's chat
No guarante here, but if you're curious, we can talk more about it later...
What we do promise is straightforward advice on what's best for your business, whether that means we work together or not. We've got some solid solutions up our sleeves (if I do say so myself), honed over years of experience.
If we're not a match, we won't try to force a fit that's just not there. So, how about we grab a virtual tea and chat?
I'd love to hear more about your goals and offer some pointers. You're bound to walk away with some clarity and maybe even a few chuckles.
To your success and wellbeing
Stefan
