Effective Marketing For Training Providers
Gaia Wellbeing Marketing Packages For CPD Standard Badge Holders
At Gaia Wellbeing Marketing, we have deep sector expertise in working with Training providers and in the training niche.
From individual coaches, to multi-million turn over personal development training organisations and all sizes in between, we understand the space.
Please find our marketing packages for training providers to help you level up and achieve your next goals.
Previous clients
AHPNL
AHPNL are an NLP training provider. We were engaged to run their Google Adword, and set up a lead nurture funnel which generated hundreds of leads and new business won.
CPD Standards
Assisted in the set up of the marketing process for CPD Standards.
Marisa Peer
Marisa Peer is a world renowned therapy training school.
Assisted in writing email funnels, social media, SEO and influencer marketing for Marisa Peer and her Rapid Transformational Therapy training method.
Training Provider Websites
Zen People Insights, Corporate leadership training company,
David Rahman - Mind Coach Training website.
Learning portals
Digital Marketing Packages for Training Providers
What is it:
Our marketing plan is a strategy specifically created to meet your business’s unique needs and goals. This plan ensures that every marketing effort is aligned with your business objectives, making the most efficient use of your budget, whether modest or venture-backed.
How it’s done:
We analyse your business, market, and competitors to develop a 6-month strategy outlining the optimal use of various marketing tactics in a phased approach.
How it helps you:
Our marketing plan provides a strategic roadmap, maximising the efficiency of your funds and helping you avoid common pitfalls. It outlines clear, actionable steps to enhance your marketing efforts and drive business growth.
Price:
- Basic marketing plan for small providers: From £450
- Advanced marketing plan for larger providers: Price available upon request
What is it:
Our Core Messaging Strategy Session is a specialised service designed to define and articulate your business’s unique value proposition. We work with you to create a compelling core message that aligns with your brand, ensuring all your marketing communications are consistent, impactful, and effectively differentiate your business in the marketplace.
How it’s done:
We examine your market fit and unique system to create a central messaging document. This document will guide your copywriter and inform your entire marketing strategy.
How it helps you:
By deeply understanding your business and its core values, we help you articulate your unique solutions to your clients’ problems. This leads to more effective communication, stronger brand identity, and more frequent conversions.
Price:
- Basic: £400
- Advanced for larger projects or more detailed sessions: Price available upon request due to various factors.
What is it:
We create a custom online training course within a learning management system. This platform enables seamless access to your training materials for your clients, regardless of their location or time zone.
How it’s done:
Content Collection and Analysis: We gather all your course materials, including text, videos, and documents, then analyse and organise them for the best learning outcomes.
Course Design and Customisation:
We design your course to match your brand, organise content into categories, include instructor information for credibility, and edit videos for clarity and engagement. This phase includes customising colours and designing thumbnails to align with your brand aesthetic, establishing categories and sub-categories based on content relevance and coherence, incorporating instructor information to foster credibility and rapport, and editing videos for optimal engagement and clarity where needed.
How it helps you:
By offering your training online, you save time and energy while ensuring consistent, high-quality delivery. This allows you to focus on advanced interactions and questions during in-person sessions.
Price:
- Development: From £550
- Go High Level Subscription: £80/month
- The outcome is a comprehensive online portal where your clients can access your training anytime, anywhere.
What is it:
We set up the Go High Level CRM for you, an essential resource for businesses. More than managing leads and clients, it streamlines processes, automates tasks, and drives business efficiency.
How it’s done:
- Booking Automation: We set up the system to automatically schedule leads and prospects to your calendar based on their interactions and availability, ensuring you never miss an opportunity.
- Artificial Intelligence: Our platform leverages AI and machine learning to manage and optimise conversations with leads, providing personalised and timely responses to improve engagement and conversion rates.
- Customer Maintenance: We integrate all your customer data into one platform, allowing you to manage clients, track leads, and oversee websites, funnels, and calendars efficiently.
- Collect Customer Payments: We integrate with Stripe, enabling you to collect payments directly through your website, funnels, or even during appointment bookings, ensuring a smooth and secure transaction process.
- Lead Capture: Using our intuitive page builder, we create high-converting landing pages, forms, and surveys to capture lead information effectively.
- Lead Nurturing: We automate follow-up campaigns across multiple channels, ensuring consistent and personalised communication with your leads.
- Workflow & Pipeline Management: Our system tracks each lead’s progress through the sales funnel, providing you with clear visibility into their status and next steps.
- Full Analytics Reports:
We provide dashboards that monitor and report on leads, revenue, and campaign performance.
How it helps you:
Our setup simplifies your workflow by automating tasks like lead booking and payment collection. It also uses AI to improve customer interactions, making them more personalised and efficient. With everything in one place, managing client relationships becomes easier, leading to better engagement and smoother operations overall.
Price:
- Basic Setup: £150/month
- Go High Level Monthly Subscription: £80/month
What is it:
Our Advanced CRM Setup is crafted for businesses with expansive operations, offering a solution to your specific requirements. With this advanced setup, you can efficiently manage complex workflows, refine processes, and leverage advanced features.
How it helps you:
Advanced setup provides all the benefits of the basic setup, with additional customisation and optimisation for larger or more complex operations.
Price:
- Advanced Setup: From £600 (one-time fee)
- Go High Level Monthly Subscription: £80/month
- The outcome is a fully integrated CRM system that automates processes, manages client interactions, and provides valuable insights, helping your business run smoothly and efficiently.
What is it:
We help you dominate your local market by optimising your business to appear in the “3 pack” of Google My Business searches, ensuring 100% local search visibility.
How it’s done:
- Optimise your Google My Business listing.
- Improve local search visibility and rankings.
- Continuous optimisation to maintain top positions.
How it helps you:
By focusing on your exact location first and expanding outward, we drive more local inquiries and improve your local online presence. Consistent work ensures sustained results.
Price:
- £350/month
What is it:
Through our targeted SEO strategy, we create and optimise keywords, website’s on-page elements, and Google My Business listing to enhance your presence in local search results and improve your local rankings in search engine results.
How it’s done:
- Google Search Console Setup and Management
- Site Map Creation and Submission
- Google Analytics Setup and Connection to SEO Reports
- Keyword Research
- Google My Business Setup and Optimisation
- Ongoing Onsite Activities (Month 2 onwards)
- Ongoing Offsite and Trust and Authority Development (Month 2 onwards)
- Trust and Authority Development and Reporting
How it helps you:
With our SEO Starter package, you’ll be more visible on Google, attracting more local customers and driving more traffic to your website. This means more people will find your business online, leading to increased brand awareness and better chances of turning visitors into customers.
Price:
- £249 + VAT per month
What is it:
An advanced SEO plan to utilise advanced techniques to optimise your website for local search queries and improve your rankings in search engine results pages. We implement proactive reputation management strategies to safeguard your brand image and ensure a positive online reputation.
How it’s done:
- Includes everything in SEO Starter, plus:
- SEO Audit
- Reputation Monitoring and Reporting
How it helps you:
Enhances your SEO with detailed audits and reputation management, ensuring higher rankings and better customer trust.
Price:
- £349 + VAT per month
What is it:
A more comprehensive SEO package designed for businesses that need extensive SEO services. This approach is tailored to significantly enhance your visibility in local search results, putting your business at the forefront of customer searches and ensuring that you stand out.
How it’s done:
- Includes everything in SEO Pro, plus:
- SEO Deep Dive Audit
- Reviews Tracker and Optimisation
- Showcase Review
How it helps you:
Provides deep insights and optimisations to maximise your online presence, manage reviews, and generate detailed reports.
Price:
-
What is it:
We set up your entire AdWords infrastructure to get you started with effective search engine marketing. This includes creating and configuring your AdWords account, setting up Google Tag Manager and Google Analytics for tracking, identifying and targeting your ideal audience, planning and building strategic ad campaigns, implementing tracking and re-targeting for custom audiences, designing engaging ads, and launching a cost-effective re-marketing campaign to maximise your reach.
How it’s done:
- Set up your AdWords Account: We handle the initial setup of your AdWords account, ensuring all necessary settings are configured correctly to get your campaigns up and running smoothly.
- Set up Google Tag Manager: We configure Google Tag Manager to streamline the management of tracking codes and tags on your website, allowing for easy tracking and analysis of user interactions
- Set up Google Analytics: we integrate Google Analytics into your website, providing valuable insights into user behavior, traffic sources, and website performance to inform your marketing strategy.
- Set up your target audience: We identify and define your target audience based on demographics, interests, and other relevant factors to ensure your ads reach the right people.
- Plan your AdWords strategy: We develop an AdWords strategy tailored to your business goals and target audience
- Create and build out an effective campaign: We design and build out your AdWords campaign, including ad groups, keywords, ad copy, and ad extensions, to maximise visibility
- Set up tracking and retargeting of your custom audience: We implement tracking pixels and set up retargeting campaigns to reach users who have previously interacted with your website
- Design and create your custom ads: We craft compelling ad creatives that resonate with your target audience and effectively communicate your message
- Launch an affordable live remarketing campaign: We launch a cost-effective remarketing campaign to re-engage users who have shown interest in your products or services
How it helps you:
By establishing a well-structured AdWords account and creating a tailored strategy, you can reach your target audience and maximise your ad performance from the get-go.
Price:
- £200 (one-time fee)
What is it:
Comprehensive SEM setup and ongoing management to ensure your campaigns are continuously optimised for maximum performance. Additionally, we provide weekly management to optimize your campaigns and monthly reports to keep you informed of your performance optimisation and detailed reporting, ensuring sustained ad performance and improved ROI.
How it’s done:
- Includes everything in SEM Setup Only, plus:
- Weekly management to optimize the campaigns
- Monthly reporting to customers
Price:
- £500 per month
What is it:
A full-service package combining SEM setup and management with Google My Business optimisation. Additionally, we optimise your Google My Business listing and provide weekly management and optimization for both SEM and GMB, along with detailed monthly performance reports.
How it’s done:
- Includes everything in SEM Setup and Monthly Management, plus:
- Set up your GMB (Google My Business)
- Weekly management of GMB and optimization
How it helps you:
Enhances both your paid search efforts and local business visibility, driving more traffic and inquiries.
Price:
- £700 per month
What is it:
We specialise in building websites designed to significantly boost your conversion rates compared to standard responsive websites. Our focus is on creating user-friendly, engaging, and persuasive websites that effectively turn visitors into leads, driving more business your way.
How it’s done:
- 5-page website build: Custom-designed pages to suit your brand and business needs.
- Support and maintenance package: Ongoing support to keep your website running smoothly.
- Logo design: Creating a professional logo to enhance your brand identity.
- Copywriting: Crafting compelling content for up to 2,000 words to engage and convert your audience.
- Additional services: Design and copywriting for extra pages as needed.
How it helps you:
Our expertly designed websites engage visitors more effectively, turning them into customers and boosting your sales.
Price:
- 5-page website build: £500
- Support and maintenance package: £75/month
- Logo design: £125
- Copy for 5-page website: From £550 (up to 2,000 words)
- Additional page design: £100 per page
- Additional page copywriting: £100 per page
The outcome is a high-converting website tailored to your business that consistently turns visitors into leads, ensuring a strong online presence and increased customer engagement.
What is it:
We provide a comprehensive social media posting service to enhance your brand's online presence with professional and bespoke posts across multiple platforms.
How it’s done:
- Platform Connection: Access to Leads Toolkit where you'll connect your social media accounts.
- Content Creation: Three custom posts per week across three different platforms.
- Platform Options: Choose from Facebook, Instagram, X (formerly Twitter), LinkedIn, Google My Business, and TikTok.
- Integration: Delivered through the Leads Toolkit, allowing easy addition of other services like CRM, Missed Call Text Back (MCTB), or funnels, all managed in one place.
How it helps you:
By increasing the number of posts and expanding your reach across more platforms, this package ensures better brand visibility and engagement.
Price:
- £250 per month
The outcome is a stronger, more cohesive social media presence that enhances your brand's online image and drives engagement across multiple platforms.
What is it:
Our app development service offers a comprehensive solution that includes hosting, editor tools, push notifications, a marketing center, support center, CRM integration, and full analytics. This package ensures you have everything needed to develop, launch, and manage a successful app, providing a seamless experience for your users and valuable insights for your business.
How it’s done:
- Hosting: We provide secure and reliable hosting for your app, ensuring it is always available and performs optimally.
- Editor: Our user-friendly tools allow you to easily edit and manage your app content.
- Push Notifications: We set up a robust system for push notifications, enabling you to engage your users with timely and relevant messages.
- Marketing Center: Our marketing center includes a suite of tools designed to market your app effectively.
- Support Center: We provide support to resolve any issues and assist you with any questions. .
- CRM Integration: We integrate a Customer Relationship Management (CRM) system to help you manage your customer interactions easily.
- Full Analytics: We offer detailed analytics to track your app’s performance and user behavior.
How it helps you:
This package ensures that you have all the essential tools to develop, manage, and optimize your app, enhancing user engagement and providing valuable insights.
Price:
- £150 per month
