Get Highly-Qualified & Targeted Personal Referrals
With Influencers & Podcasts
Why Choose Influencer and Podcast Marketing?
- Proven Method: Fastest growing online customer acquisition strategy.
- Credibility Boost: Enhances brand credibility and customer retention.
- Cost-Effective: Tap into influencers' established audiences to save time and resources.
- Rich Content: Access authentic content for use across multiple platforms and campaigns.
- High ROI: Achieve a return of $6.50 for every $1 spent on influencer campaigns. (I would not guarantee it, unless you are 100% sure)
- Growth Driver: Drive sales, boost website traffic, and enhance engagement.
- Expansive Audience: Our influencers and podcasters boast large, engaged audiences.
Influencer Client Case Studies
Rythmia Life Advancement Center
Rythmia Life Advancement Center is a luxury Ayahuasca and wellbeing transformation resort in Costa Rica.
Challenge & Opportunity
Rythmia were seeking to increase their exposure to a highly targeted wellbeing audience, to attract wellbeing influencers to the resort and to get the Founder featured on podcasts as a guest.
Solution
Over a 12 month engagement, we began by identifying Rythmia’s ideal guest, which is someone aged 30 to 60 who is interested in wellness, meditation and plant medicine, lives in the United States and finding Influencers and Podcasts with audiences who fit this profile.
We began our our outreach, negotiation and inviting influencers to stay at the resort and building a pitch presentation for the Founder to be featured on podcasts.
Outcome
21 influencers attending the resort and 5 podcast appearances.
Deep brand partnerships were formed with some influencers attending many times and returning with groups of their audiences, and became highly profitable affiliates.
Hundreds of thousands of dollars in revenue generated.
Examples of influencers in the campaign:
Aaron Doughty - 300k Million subs on YouTube at time of partnership - currently 1.1 Million
Victor Oddo - 90k subs on YouTube at time of partnership - currently 300k
Leeor Alexandra - 550k subs on YouTube a time of partnership
Brandee Powell
Partner
Rythmia Life Advancement Center
Marisa Peer & RTT
Marisa is a world-renowned therapist and best-selling author who has trained over 15,000 therapists in her pioneering methodology Rapid Transformational Therapy.
Challenge & Opportunity
The company desired assistance with producing Marisa's existing podcast and wanted to explore how building influencer partnerships could help drive new leads.
Solution & Result
Research into ideal guests for the podcast and outreach and facilitating connections as well as leveraging existing relationships resulted in the production of the second series of Marisa's podcast, Master Your Mind with Marisa - with esteemed guests featuring including Lewes Howes and Gaby Bernstien.
More recently with Marisa, I ran an influencer campaign in which we offer a place on one of our practitioner level trainings in exchange for an influencer sharing their experience through education content to their audience.
Again, deep research in to target audience fit was carried out resulting in highly targeted influencers.
The outcome is so far 10 deals negotiated, influencers now going through he training, producing high value and engaging content and generating leads for the company.
The Gaia Wellbeing Influencer
& Podcasting Packages
Pre-campaign services
Influencer / podcast analysis:
We analyse the audience of the influencer and podcast based on the content they produce among other key metrics to find the best fit placements for your brand.
Content Planning and Ideation:
Collaborative brainstorming sessions with influencers to craft compelling content that resonates with the target audience.
Contract Negotiation:
Expert negotiation of agreements, whether paid or barter deals, ensuring favorable terms for both parties.
Brand Guidelines Explanation:
Detailed explanation and clarification of brand guidelines to ensure seamless integration and consistency across influencer content.
Post-campaign services:
Performance Evaluation:
Comprehensive analysis of campaign performance metrics to assess the effectiveness of the campaign in achieving its objectives.
Engagement Calculation:
Thorough calculation of engagement metrics, including likes, comments, shares, and click-through rates, to measure audience interaction.
Reporting and Recommendations:
Detailed reporting on campaign performance, accompanied by actionable insights and strategic recommendations for future campaigns, leveraging learnings from the current campaign to enhance future endeavors.
Package 1: Enhanced Exposure
- Securing 8-10 partnerships with influential wellness influencers / guest appearances on a podcast over a minimum 6-month period
- Receive tailored influencer and podcast recommendations
- Benefit from comprehensive influencer campaign management, including negotiation, content creation supervising, and scheduling.
- Basic tracking / implementation of the campaign
- Monthly reporting to track campaign performance and ROI
Price: $ on request
Package 2: Premium Promotion
- Securing 12+ partnerships with top-tier wellness influencers and podcast guest appearances over a minimum 6-month period.
- Enjoy personalized influencer and podcast recommendations aligned with your brand identity and target market.
- Receive full-service influencer campaign management, from strategy development including negotiation, content creation supervising, scheduling and influencer metrics follow-ups up to 1 month after creation.
- Detailed monthly reporting with insights into audience engagement and conversion metrics.
- Predictive Analytics
With millions of data points available we have refined an algorithm to predict the reach of an account specific to the media type (Reels, Story’s, Grid) etc. We are averaging 90% accuracy
Account Performance Audit Reports - APAR
What’s given us trust in traditional forms of publishing, is our ability to access meaningful audience and performance insights, verified by independent third parties.
Post Campaign reporting:
Total Combined Reporting, Open Rate Tracking etc.
Dynamic reporting allows you to continue to track the content for the time the content remains on the platform. On average content will reach an extra 50% in the 3 months post campaign.
Service Social Listening for Package No2.:
Social listening is the practice of using social tools to monitor what people are saying about your brand online. It's also an important form of competitor research. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Manually unfortunately it is not possible to do that.
Using Insights to Enhance Your Influencer Campaigns
The most important strategy involves using your social listening insights to obtain maximum benefits from your influencer campaign.
This strategy takes things beyond a simple monitoring approach. Instead, you use the data you collect from your daily searches to identify patterns and trends relating to customer sentiment. In other words, to understand what the evolving wants, desires, and expectations of your target customers are.
For example, you can use social listening insights to:
- Quantify happy vs. unhappy customers.
- Identify potential market segments that might also be interested in your influencer campaigns.
- Collect feedback on current campaigns, including A/B testing results.
- Track your own performance metrics.
- Determine the best times of the day to post on social media (and optimal post frequency).
- Find out which content styles and formats best resonate.
You can then use all these insights to enhance your influencer marketing campaigns so that your content aligns with trending topics and customer sentiment and expectations. This will help you differentiate your brand and increase your influencer marketing ROI.
Price: $ on request
The exact number is dependent on the quality of your digital presence and (number of followers, website quality) as they will make a decision based on your brand image and offerings
Let's chat
No promises here, but if you're curious, we can talk more about it later...
What we do promise is straightforward advice on what's best for your business, whether that means we work together or not. We've got some solid solutions up our sleeves (if I do say so myself), honed over years of experience.
If we're not a match, we won't try to force a fit that's just not there. So, how about we grab a virtual tea and chat?
I'd love to hear more about your goals and offer some pointers. You're bound to walk away with some clarity and maybe even a few chuckles.
To your success and wellbeing
Stefan
